COMPANY: Coca-Cola Company

COMPANY: Coca-Cola Company 1. Provide short background information on your company. This could include the following, and should not exceed 2 pages:...

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COMPANY:    Coca-Cola Company

1.    Provide short background information on your company. This could include the following, and should not exceed 2 pages:

·         a description of its products, customer base, major suppliers;

·         major events (merger and acquisition, divestitures, change of directors, credit rating changes, new product releases, etc) during the past three years;

·         a description of its strategy during the past three years.

QUESTION 1 SHOULD NOT EXCEED (TWO) 2 Pages, on question 2-4 you can come with many pages as you want

2.    Measure your company’s financial ratios during each of the past three years.

·         Liquidity or Working Capital:

o    Current Ratio

o    Quick Ratio

o    Working Capital

·         Efficiency and Asset Management:

o    Total Asset Turnover

o     Fixed Asset Turnover

o    Days Sales Outstanding

·         Debt Management:

o    Total Liabilities to Total Assets

o    Long-Term Debt to Capital

o    Times Interest Earned (TIE) Ratio

·         Performance:

o    Profit Margins- Percentage of revenues remaining after deductions:

o    Return on Assets (ROA)

·         DuPont Ratio and explain.

3.    Bond Valuation

·         What is the market value of the debt?

·         What is the debt structure of your company?

·         What is the average maturity of the debt?

·         What is the credit rating of the company?

4.    Conclusion

·         Make a final recommendation – would you buy or sell? Why?

·         Based on your analysis, is there a way in which the company could increase its value? Explain in detail.